Email Marketing Best Practices That Drive Results

Best Practices for Sending Email Campaigns

Here are a few guidelines to make sure that recipients you send email campaigns to don't consider them to be SPAM:

• Add a sign up form to your website so you can start collecting subscribers. Through the sign up process, people give you permission to contact them.
  
  
• Send email campaigns only to subscribed users. For users who don’t use your sign up form (for example, people who give you business cards at trade shows), send them an email asking for their permission to add them as a subscriber.
  
  
• Understand your users to determine the type of email you want to send and how often you want to send it. For example, users are more likely to open and read a short message on a weekly basis than a lengthy newsletter.
  
  
• Consider the best time for recipients to receive email messages and schedule them to be sent accordingly.
  
  
• For email campaigns that you use regularly, consider setting up a recurring schedule so that consistent messages are sent to recipients in a timely manner.
  
  
• After sending an email campaign, use metrics to evaluate its effectiveness. For example, our reports help you determine how many contacts opened the email and either clicked through to your website or unsubscribed.